The Meaning Behind Beauty Bap

As you are might be aware, bap is Korean for ‘cooked rice’ or a ‘meal’. But why choose Beauty Bap?  There are two main reasons.

Firstly, in order to be healthy, we should make sure to eat well and not miss any meals (or as they say in Korean, 밥을 잘 챙겨 먹어야 해요).  In the same way, regarding skincare and haircare, we should make sure to use products that will keep our skin and hair in good health, and we should create a routine to maintain it, being careful not to neglect ourselves.

Secondly, I personally associate a good meal with a sense of  affection and happiness. Whether we are cooking a delicious meal for ourselves or for the important people in our life, a meal is an expression of love. For Beauty Bap, I want to extend the idea to beauty: using skincare and makeup is not just a physical act meant to improve our appearance, but an act of self-care and self-love.

The Mission

Here at Beauty Bap, I select and test skincare, makeup, and cosmetic procedures from both South Korea and the United States to provide you with truthful and accurate reviews from a fellow beauty enthusiast.

Why Trust Beauty Bap?

I have been living in South Korea on and off since late 2011, and so I have a high degree of fluency in Korean. With that knowledge, I go straight to the source and learn about different Korean beauty products and procedures. And of course, being a native English speaker, I can also research Western beauty items. That’s why I’m able to study them all and provide content showing you the best (and sometimes the not so great) products I discover.

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